DERMARKENTAG2011 - Research, Manage and Design Brands
Prof. Boltz and Prof. Baumgarth are the organizers of the scientific conference around the topic Brand that is to take place on September 29-30, 2011 at Berlin School of Economics and Law.
Innsbruck University - First Brand Camp in Oberburgl
The Brand Research Laboratory of University of Innsbruck is the host of the first Brand Camp that will take place from February 27 to March 2 in the Austrian Alps. Participants from around the world are going to discuss the future of brand. Professor Boltz has been invited to speak on the theme of "Brand Conversation Strategies".
Research project "Social Media in Corporate Communication" is launched
Professor Boltz leads an international research initiative exploring the application of Social Media in internal and external communication of companies, institutions and organizations.
Branding Revisited – Guest Lecture at Lucerne University of Applied Sciences and Arts
What challenges arise from the digitalization of public for brand management and brand design? Professor Boltz is pondering on this issue in the guest lecture within the study program Design Management at Lucerne University of Applied Sciences and Arts.
7th Efficiency Day 2010 - Efficiency in Communication
The Efficiency Day 2010 at the Berlin Technical University is devoted to new approaches, instruments, processes, and securing efficiency in marketing communication. Professor Boltz is moderating the workshop "BtoB Communication: From Transaction to Interaction - the Metamorphosis of Industrial Companies."
California meets Berlin - PIZ BUIN in BrandLabBerlin
Professor Boltz and the students of the Masters program "International Marketing Management" at HWR Berlin together with their colleagues from the Design Department of Art Center College of Design (Pasadena) present relaunch concepts for the brand PIZ BUIN.
Rebranding PCI – Final Presentations in San Diego USA
Together with Professor Simon Johnston and students of Art Center College of Design, Professor Boltz presents concepts for the new brand identity of Project Concern International, a globally active charity organization.
Digital Heimat - Contribution to the Program Conference of the Goethe Institute in Toronto
At the meeting with the heads of North-American and Canadian Goethe Institute in Toronto (Canada) Professor Boltz an Impulse Speech titled "Digital Heimat" and sketches the implementation of the leitmotif in a program concept.
Los Angeles - Google Brand Training at Schematic
Professor Boltz discusses the brand values of Google and the efficient strategies servicing large scale customers with Google and the Interactive Agency Schematic.
Intestine Cancer Prevention Campaign for the Mayo Clinic and American Cancer Association
In the course of a "Sponsored Project" Dirk-Mario Boltz, Jason Brush and Allison Goodman with a team from Art Center College of Design (Pasadena/USA) develop and present a communication concept regarding intestine cancer prevention for risk groups. This work was ordered by the Mayo Clinic and the American Cancer Association.